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Search Engine Optimization (SEO)

February 11, 2021

earch Engine Optimization (SEO)
What is called SEO?
we type in Google search is called SEO
The goal of SEO is to rank a business higher in Google search results, ultimately increasing search engine traffic to the business website. To accomplish this, SEO marketers are using these terms in search terms and phrases to get customers to search information online and in their own content. SEO includes many elements of how your websites can link to other links to you on web sites, according to Moz, the leading SEO software company Moz’s “Getting Started Guide to SEO”. According to Salary.com, an SEO expert can earn around $ 59,000. So, what are some things that can improve the SEO of a site? One thing that makes SEO challenging is that it is important to understand that the answer to this question always depends on Google and its current algorithms. With that in mind, here are some things for SEO strategists and marketers in general to learn about how SEO works today for

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SEO from Moz’s Startup Guide:
Content Indexing – By adding well text and text transcripts to images for video and audio content, search engines should be able to clearly “read” what your site content is. Good link structure – It is important that search engines can easily “crawl” your site structure to find all the content on your site. Any SEO expert can properly format the links, URLs and sitemaps to make them more accessible in site crawlers. Keywords and Keyword Targeting – Properly deploying your keywords – that is, the site you want to search for – is one of the most basic building blocks of SEO in your content and headlines. It’s no longer a good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high quality content that uses keywords in the title and a few times crawl-enabled page content is now considered a better practice, and the pages will rank better in search results.

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Pay Per Click (PPC)
A laptop screen showing the analysis behind the per-click digital marketing campaign. Refers to pay-per-click ads and search engine results. This is a short-term form of digital marketing, which means that once you pay, the ad no longer exists. Like SEO, PPC is a way to increase search traffic for online businesses. Another thing that makes a difference behind every click you get from SEO is that you only pay for the results. In a typical PPC model like the Google AdWords campaign, you only pay when someone clicks on your ad and lands on your website. You can spend money on ads per click. Some companies spend thousands a month on per-click. How much it costs to run an ad or promote your search results depends largely on how many competing keywords (such as keywords that many people are searching for and many sites are trying to find) are more expensive and less competitive terms will probably cost less. When you set up a pay-per-click campaign, you’ll be able to choose whether your ad or promotional results will be visible to users around the world or just in a specific geographic area. If you’re marketing a brick-and-mortar business, the skill of these listings by location helps you waste advertising dollars from users who don’t live near your business, according to Google.

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What is on-page SEO?
Think about the most basic search engine optimization strategies: Uses keywords in your page title and page copy. Uses HTML code and Alt tags This is the basis of on-page SEO. All the steps taken directly within your website to improve its position in the search rankings by making search engine bots easier to interpret the page as well as giving a preview of what end users are clicking from the SRP. It also considers the quality of the overall content, page performance and content structure.
ON-PAGE SEO FACTORS:
CONTENT

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It is important to communicate this with the “content monarchy” mentality. You can do all the optimizations around keywords, descriptions and your preferred internal linking, but if the on-page content is not successful, no one will be able to visit your site.
KEYWORDS

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Think about your audience and the keywords they’re looking for; Then build and optimize your website content around those keywords.
Title tag
The title tag refers to the title of a web page, or the main title you see in SERP, and is one of the on-page SEO elements after your actual on-page content. Keep this title to less than 65 characters (choose your word wisely!)
Meta description

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A meta description is a summary that appears at the bottom of a URL on a search engine results page and at the bottom of a social post title. It describes the content on that page but more importantly, it was written to help your web page rank in the SERP results. Put the description below 155 characters to make sure your full description appears in the search results.
Optimized for on-page SEO on meta descriptions
Alt text
Alt text refers to a word or phrase that can help ensure that it is hierarchical with the image file and so search engines understand what it is because they can’t see the image (they only show the text). For example, if you use a graphic on your blog that outlines some injection molding tips, you can save the alt text for that image as “auto-injection-molding-tips” and that graphic will start ranking results for this phrase.

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SSL / HTTPS SSL HTTPS Page protection is more important than ever and enabling Secure Sockets Layer (SSL) protection technology to improve your security, reliability and visibility is crucial. By enabling SSL, you have increased the likelihood that no third party will come between your web server and the visitors’ web server, ensuring that the information entered on the site is secure. There are. URL structure In addition to the elements listed above, an organized URL structure is important for today’s marketers because it allows search engines to easily crawl from page to page on your website and makes navigation more efficient for visitors. URLs need to have keywords that reflect the pages they point to, because it’s easy to understand that URLs are more likely to generate clicks and help search engines crawl your site. URLs should be relatively short, use your primary keyword for that page and should not use unnecessary words. This is where column pages become more effective for marketers, with specific website pages exploring your prospects dedicated to popularity and linking all related pages to that column. Let’s say you want to create a column page dedicated to automotive, treatment and consumer injection molding applications. By identifying your columns, you can build your content and URL strategy specifically on those columns, redirect all related content back to the main column page, and help you increase your searchability on those topics. Internal connection Speaking of linking, linking to pages related to your website is another important aspect of on-page SEO.. On breadcrumbs Breadcrumbs navigational aids that inform website visitors where your site is and help Google understand the structure of your website. A short text path is usually located at the top of the page, a breadcrumb indicating where the user is, clickable at each step. Breadcrumbs appear in Google search results, giving users a general overview of where the page is located on your site. Three different types of breadcrumbs: Hierarchy based – shows you how many steps it will take you back to the home page Home> Blog> Art> Post Title History-based – where a site is ordered by a visitor Home> Previous Page Name> Previous Page Name> Current Page Feature-based – the most common on e-commerce sites; Shows product features Home> Product Fields> Style> Materials> Size Page editing While other aspects of on-page SEO interact with the quality and structure of the content, the performance of your website (and its pages) is also a factor in on-page ranking. Pages that take a long time to load or render correctly in the mobile rankings in the SERPs, users get frustrated, leave, and increase bounce rates. Search engines evaluate this and use it as a key page ranking factor, so it’s important for marketers to consider image file sizes on their pages, reduce redirects, improve their site’s mobile responsiveness, and reduce the amount of CSS / JavaScript. Mobile friendship Everyone has a smartphone and the search for information seems uninterrupted. Yes, the mobile world has changed, so a mobile-friendly website is a critical part of your online presence. Because all Google now uses mobile versions of website pages for SEO Schema markup Google uses schema markup to get information for SERP snippets. There are different types of schema markup, some related to the target than others: Business events Search results FAQ page News articles Business work Job posting Local business The core web is important Launched in the spring of 2020, Google’s Core Web Vitals helps determine a website’s page functionality as well as user experience. This helps in quantifying the experience of a site and identifying opportunities for improvement. Each core web vital represents a unique part of the user experience and reflects the viewer’s real-world experience. Currently, the set has three aspects of the user experience: loading, interactivity and visual stability. Page experience signal (coming in 2021) It’s not live yet

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What is off-page SEO?
On-page SEO refers to things that you can control on your own website, off-page SEO refers to the reasons for page ranking coming out of your website like backlinks to any other site. It also includes your promotion methods, for example, some amount of exposure on social media.

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Off Page SEO Factor:
Backlinks
The number and quality of your backlinks to your site is undoubtedly the biggest reason for off-page SEO. The more sites will link to your content, the more domain authority Google allows your placement, increasing your ranking. This has led marketers to try the given link-building strategies in question, but you can adopt a number of biological methods that can yield effective results such as:

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Guest blogging Featured in industrial trade publications Looking for contacts in the industry who are happy to share your content Guest on podcast Participate in the art community like a forum Hosting events (either in person or virtual). Help a reporter [HARO] News advertiser The backlink anchor text is also very important. That’s why most companies have no problem ranking for brand names. Most anchor text will have their names. When you want to rank for a specific keyword you really want to keep that keyword in that anchor text.
Domain authority
The scale is measured from 1-100, a number given to you by search engines to determine the strength of your website by your domain authority. Think of it as a grade. Websites with higher domain authority are preferred in search results, while websites with lower domain authority are more likely to rank lower. Domain authority is measured by a number of different factors, including how long your domain name will last (better), the domain name’s history, the number of backlinks, and the number of 404 pages. If you have a technically affordable website that follows SEO best practices, you can maximize your domain authority and improve your ranking. Social promotion While page rank is not tied directly to a conversation on a social media post, social posts like generating lots of clicks will definitely help increase site traffic and create a ton of link shares.

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Local SEO
Online reviews on sites like Google My Business, Yelp, and other review sites help encourage local SEO because they revolve around where you are. For example, search for IT services in your area provides a local listing. If they do not provide services in your area, there is no point in showing you an IT management company. Also consider NAP (name, address, phone) quotes.
PPC (Google, Twitter, Facebook, LinkedIn)
By working on what you can control today – creating quality content supported by high quality on-page SEO – you will be good at earning backlinks, improving your domain authority and controlling your off-page SEO. Ready to learn more about SEO? Check out our comprehensive SEO Survival Guide and download a copy for reference every time you publish a website or blog content.

Facebook Marketing

Facebook for business advice

February 1, 2021

Then, you’re ready. Should you share your own content or a link to your own products in most of your link posts, you can also share content from other concerned leaders in your own industry. How to choose the right type of post So, how exactly do you discover how to use posts? Engaging in social listening is a great way to learn what can resonate with your audience. It can help you learn: What do existing customers like about your company or your products? You can get started by posting content that performs well on other channels. Have you tweeted content that is getting great response? Share it on Facebook too. Is there a page on your blog that is always receiving new comments? This is a competitor to another Facebook post. For best results, be sure to share your content using cross-promotion best practices rather than cross-posting. Now that you understand the different types of Facebook posts, let’s take a look at a few Facebook marketing ideas to help you create a solid strategy for this powerful social tool. 1. Define your audience In order to engage your audience effectively, you first need to understand who your target audience is. Where do they live? What kind of work do they have? What are their challenges and pain points? When and when will they use Facebook? To get started, make sure you understand the basic Facebook demographics. Once you know how you use the platform and how those maps return to your target customer, take a look at the insights of Facebook listeners. Use audience insights to find humorous-details about potential customers. You can use this tool like: Age Gender Education Relationships Location Language Using Facebook Past purchasing activity

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Facebook marketing ideas

This is one of the most important marketing tips for Facebook to use the platform successfully: Always have a clear idea of who you are trying to reach. 2. Set goals It can be tempting to focus on vanity metrics like making choices. But if these choices are not part of a broader marketing plan, they will not deliver great returns. For your Facebook marketing strategy to be effective, you need to set clear goals with real business objectives. Goals will be different for each business, but they will depend on your activities that will truly impact your bottom line. For example: Lead produced Increase conversions on your website Improved customer service. After these broad sections are a good place to start, you need to make your goals much more precise and measurable. Here, we have S.M.A.R.T. It is recommended to use a recognized goal-setting framework like Goal or OKR. The target structure. In our post on social media goal setting, we explain these two systems of goal setting with examples of how they work in practice.To keep things in track, it’s a good idea to spread your strategy in a Facebook mission statement for your brand. Keeping a clear picture of your goals will help you create an effective Facebook style guide for your brand. This will ensure that you maintain a consistent brand voice that works to support your chosen goals. 3. Plan your content mix Once you have set your goals, you need to create a plan for how you will achieve them.If you follow the 80-20 rule: Use 80% of your Facebook posts to inform, educate and entertain Use another 20% to promote your brand Remember that using Facebook for business is all about building relationships, and self-promotion is not a great way to do it. But if you provide adequate pricing, your audience will be interested in learning about your products and services in a more sales-focused 20 percent post. One-third of the social media rules suggest a good mix of promotional posts versus valuable content:One-third should involve personal interaction with your followers The rest of the third can promote your business.Facebook’s algorithm always penalizes brands that make sales very tough. As a marketer, you should also ask for it. All of these choices and shares help you expand your reach and put your brand in front of new eyeballs. The final part of your content mix plan is when and where to post. It will accept some trials and errors (using the data involved from page insights).

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However, research generally shows that the best time to post on Facebook is: For B2B brands: EST from 9am to 2pm on Tuesdays, Wednesdays, or Thursdays. For the B2C brand: 12 p.m. Monday, Tuesday or Wednesday EST. 4. Customize your page for engagement You set the number of steps to achieve Facebook marketing goals. 2, your people can easily find your Facebook page. And once your page gets there, they have to force it.Tip: Make some extra effort on the cover image of your Facebook page, since people will see it on your page first. Then, it’s time to follow these visions, likes and dislikes. First, make it easy for people to find your Facebook page in other channels you already have: Link to your page in your email signatures, newsletters and other channels Include Facebook Like and Share buttons on your website and blog to make it easier to find, follow and share your page in one page Of course, if you want people to share your content, you need to make sure that the content you post on Facebook is highly shared. Creating valuable and entertaining content that followers will be happy to share their connections. onal tools to your marketing plan. Facebook group With 1.4 billion people using Facebook groups every month, the audience is too large to ignore it.These are a place for people to share information and ideas You can also use Facebook groups to show off your skills and provide extra value for your fans. It’s a great way to build trust and ongoing loyalty. For example, Shirley Ware of Menopause Chicks offers a private Facebook group where women can talk and learn about personal issues experienced in middle life.

Facebook Marketing

The group is a low-commitment
Successful marketing tips
through Facebook To successfully market your business on Facebook, you need to understand the unique opportunities of Facebook and how it differs from other media. Just as you don’t run any radio ads on television, you shouldn’t market Facebook in any magazine or on your website.
Don’t use Facebook for ‘hard sales’
People consider Facebook a fun social place where they can chat with friends, view photos and videos, and take a break. You need to join the conversation and be part of a community without being a business ‘outsider’ trying to sell aggressively. Hard-sand strategies – such as using advertising slogans, repeatedly posting about a particular product or service, or providing product and price lists in isolation from a related conversation – will cause other users to ‘follow’ you.
There is a clear goal and strategy
It is important to have a clear goal for using Facebook and to have strategies to achieve that goal. Their strategies may include: Create a post every morning with a special feature of the day, using a coupon code so that sales can be tracked on Facebook Posting a daily picture of the daily ‘Coffee King or Queen’ customer Encouraging users to enjoy coffee and post their own photos.

Facebook marketing

Create a human voice for your business
Facebook users want to talk to other people – not for impersonal business purposes. Anyone who manages your Facebook page must be able to write in a voice that seems true and desirable, using a style that suits your business. They also need permission to express themselves in their own words, not in the jargon or ‘official line’ of the organization.
Post regularly
A recent Australian study found that Facebook users check their page more than 25 times per week and see that you’re posting new content regularly. Some guides recommend posting at least once a day, but the basic rule is to post while you have interesting content and judge how often your audience wants to hear from you.
Encourage comments and reply quickly
Encourage other Facebook users to respond to your posts or post their own comments about your business or them and your interests. When they post, they respond quickly – best in 24 hours. Failure to respond will weaken your Facebook friends’ desire to engage with you and they will gradually walk away.
Use pictures and videos
Photos and videos are a major component of Facebook’s appeal. For example:

  1. A clothing retailer can post as soon as new stock arrives
  2. An architect or builder can post a picture of a house day after day under renovation
  3. A personal trainer can post an instructional video on how to do a particular exercise.
    Get interactive with offers, competitions, games, surveys, etc. People like Facebook when it is fun and when it provides something they can’t find in any other way. Research shows that discounts and donations are the most popular reasons for following a customer’s business Facebook page. Similarly, contests and games can be used to make your page live. this, make sure you keep the survey short and provide a survey link that users can easily click, ignore, or share with their friends.
Facebook marketing
  1. Cherish your relationship
  2. Engage in sincere conversations, provide useful content, and develop rewards to help loyal customers build positive relationships.
    Promote your Facebook page
    Provide your Facebook address with your letterhead, business card and website, store, advertisement and your email signature. Facebook Insights can tell you more about the people who like your pages. Once you know the features of your Facebook friends, you can create your posts and offer them to meet their needs and interests. For example, if you have a bookstore that sells all
  1. A clothing retailer can post as soon as new stock arrives
  2. An architect or builder can post a picture of a house day after day under renovation
  3. A personal trainer can post an instructional video on how to do a particular exercise.
    Get interactive with offers, competitions, games, surveys, etc. People like Facebook when it is fun and when it provides something they can’t find in any other way. Research shows that discounts and donations are the most popular reasons for following a customer’s business Facebook page. Similarly, contests and games can be used to make your page live. this, make sure you keep the survey short and provide a survey link that users can easily click, ignore, or share with their friends.
    Cherish your relationship
    Engage in sincere conversations, provide useful content, and develop rewards to help loyal customers build positive relationships.
    Promote your Facebook page
    Provide your Facebook address with your letterhead, business card and website, store, advertisement and your email signature. Facebook Insights can tell you more about the people who like your pages. Once you know the features of your Facebook friends, you can create your posts and offer them to meet their needs and interests. For example, if you have a bookstore that sells all

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Facebook for business advice:
1Make a facebook business page
2.Claim the vanity url of your page.
3.Add a great cover photo. 4.Add a recognized profile picture.
5.Earn the “Very responsive to messages” badge. Add milestones.
6.Select the Call-to-Action button
7.Create custom page tabs.
8.Prioritize quality over quantity.
9.Post your best blog content.
10.Make sure the meta description of your blog posts is complete.
11.Remove links from copies of your posts.
12.Post your most interesting visual content.
13.Make sure your images are formatted correctly.
14.Post videos, especially live videos.
15.Use Facebook Insights.
16.Advance post schedule .
17.Choose the right advertising tool.
18.Check out multiple versions of the single ad . Although some young people are passing Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in every day (an increase of 16% year on year), it is still the most popular social network.If you want your business content to reach customers, a presence on Facebook is a given, but to make the most of your Facebook page – to attract and engage visitors, to drive them to your website, and to turn them into leads (and ultimately customers) – you need You need to optimize your Facebook presence. We know that learning all the subtleties of different social networks can be a strategy and a time-consuming feat, especially considering how often they add, remove and modify features.The list is divided into three main categories, depending on the goal of using Facebook: Tips for your Facebook business page Tips for visibility of news feeds Tips for advertising on Facebook Tips and strategies for marketing on Facebook Learn Facebook Marketing at Hubspot Academy Tips for your Facebook business page 1Make a facebook business page First things first: you need to create a business page to present your brand – not a personal profileYour fans can like your page to see updates from you in their news feeds which they can’t for personal profiles. Not only will this maximize the potential for Facebook business for you, but it is also against Facebook’s Terms of Service to use a personal account to present something else as a business person. If you have already created a profile for your business, you may want to convert it into a business page, which you can easily learn how to do here. Setting up a page is easy. 2. Add a great cover photo. You’ll be able to customize that cover photo to attract new visitors, encourage them to search and learn more, and provide an effective mobile experience – by making sure you’re following the Facebook page guidelines. A smart Facebook marketing strategy is the only way to communicate with them.2.4 billion people use it throughout the month.But you never know how many times people use Facebook to interact with businesses of all sizesAn existing, clear-focused Facebook marketing strategy is the only way to tap into this existing audience. As Facebook says, your business page is “the foundation of [your] online identity. Here are our best Facebook marketing tips for the coming year. Table of contents Once you’ve created your page, you can use it to post content, link to your website, and interact with fans and followers for free. Here’s how: 1. Create your Facebook business page Go to Facebook.com/pages/create. To get started you need to log in to a Facebook personal account but your personal information will not be displayed on your new business page. Choose your page type: business / brand or community / public image Enter the details of your business. 2. Add brand images Upload your profile and cover photo. Be sure to use the best image sizes for Facebook so that they look their best. 3. Complete your page information Click Edit Page Info and fill in the following categories: Description: 255 characters to describe who you are and what you are doing. Contact information: Fill in the people you want to be able to reach you (including your website) the way you want. Additional Options: If this relates to your business, add your operating time, price range, and privacy policy. 4. Create your Facebook username (your vanity URL) Your username helps you find you on Facebook. Click the page @ username to create.Facebook Marketing Ideas For Your Vanity URL Choose a search-friendly page name.If possible, use a consistent username on social networks. 5. Add call-to-action buttons The call-to-action button provides a quick and easy way for people to reach you, shop for your products, or otherwise engage with your business. Click a button below your cover photo to set up one. 6. Review your Facebook page settings Your Facebook page settings give you custom control over who shows up on your page. Make sure you specifically understand the privacy and security settings. That’s it! If you need some more help with the set-up process, we’ll cover you. Type of Facebook post Now that you have created your own Facebook page, you need to think about what kind of content should be posted. A breakdown of the different types of posts you can use to engage your followers. For inspiration, we’ve included a few powerful Facebook marketing examples of successful brands.

Facebook Marketing

Facebook text post (a.k.a. status post) This is the most basic type of FACEBOOK post.It’s literally nothing further: no photos, no videos, not even a link.Not only can a text post lead people to your website or drive conversions, but it can also be used to spread engagement to your page. As Kylie Jenner did in this post, asking a question can be a great way to get people involved:This general question has garnered over 2,000 comments. Even better, it brought a lot of feedback from buyers that Kylie can now use to create YouTube content that she knows will resonate with fans. Asking your fans what they want can be a great way to understand what to post. Facebook photo post Like a text post, a photo post is designed to create awareness or engagement to Spark. In general, photo posts show a lot more engagement than text posts. Photo posts are a great way to showcase your products, especially if they have a high visual appeal or need to be used by people to fully appreciate them.Stock photos can be a great help if you sell something short.You may be tempted to share other images found online but this can sometimes get you in trouble. Stick to our list to stay safe or make sure you fully understand the basics of image copyright. Remember that you don’t have to include any photos in the “Photos” in your post. It can be any type of image such as infographic, image or any other visual. Facebook video post A short video post can be interesting if your product has a strong visual appeal. Since videos start playing automatically in the news feed, even a clip that is only a few seconds long can be a great way to get someone’s attention. Facebook live video post The Facebook Live video is not surprising, the video was broadcast live on Facebook. This can be a great way to look behind the scenes at your company, your product, or the personalities behind your brand. People include: More than two billion people have watched a Facebook live video since it went live in 2016.Live is a great format for sharing announcements in real time or interacting directly with your followers. Her #People’s PMQ videos have received millions of views. Linked content post (aka link post) A linked content post is exactly that – a post that links to content outside of Facebook.